10 Benefits of Using Animation Videos for Your Business

What are Animation Videos?

Animation videos are a form of video that use different animation techniques to create the illusion of movement.

Animation videos can be created using 2D or 3D animations. They are used for a variety of purposes, such as to explain complex concepts, to tell a story, or to sell a product or service.

Animation videos have been around since the late 1800s when Thomas Edison invented the kinetoscope and showed his first film in 1894. It was not until the early 1900s that animation films started being produced on celluloid film stock.

Benefits of Animation Videos

Any Idea Can Come to Life Through Animation.

You can easily put any tale or message to life using animation because it provides for countless customization and creative possibilities. You don’t need to use complex sets or special effects, unlike with live action.

Animation Is Trending Globally

It’s likely that you watched cartoons when you were younger. Almost everyone has watched and liked the format at some point. Animation is adored by people of all ages. To show how adored the genre is, just look at the phenomenal success of animated series like Rick and Morty, The Simpsons, and Family Guy.

Animation Clearly Describes Complex Concepts

No concept is off limits when it comes to animation, as was previously established. Due to its lack of limitations, animation is also the best medium for explaining difficult or esoteric subjects that would be difficult to explain through live action.

It can be difficult to demonstrate using writing alone, and nearly impossible to demonstrate using live action, how we believe dreams function or how time moves in a black hole. Here is where animation excels.

Your message is emotional when it is animated.

Animation does a great job of fusing emotion with narrative. able to develop compelling narratives and powerful characters that resonate deeply with audiences. A strong combination of sound, images, and a compelling narrative will captivate audiences.

For companies looking to connect with their customers on a deeper, more personal level, animation is a potent weapon.

Conversions Are Boosted by Animated Videos

According to studies, landing pages with videos will see an 86% boost in conversions. When it comes to audience engagement and watchability, animated videos outperform other genres of video. This indicates that they have some of the greatest conversion rates across marketing content kinds.

Producing animation is affordable.

Contrary to popular belief, modern animation is an affordable kind of media that works with practically any spending plan. Animation can now be produced quickly, cheaply, and without compromising on quality due to advancements in digital technology.

SEO on Your Site Is Improved by Animated Videos

Google’s algorithms enjoy animated video just like we do. Having them on your website will improve its SEO and make it appear higher in search results.

Additionally, users will stay on your page longer to watch the material if the animation is interesting. This lengthens visitors’ stays on your website, which Google takes into account when deciding which pages to display in its search results.

According to studies, the amount of traffic generated by a video thumbnail in a search result can double.

Animation Enhances Brand Recognition

Everyone is aware of the abundance of video content on the internet. In fact, 87% of all internet traffic is expected to come from it in the near future. With this amount of competition, it can be challenging to produce material that is both exciting and engaging.

Animation may help your firm stand out in a world of uninteresting testimonials and uninspiring demonstration films. Because of their level of inventiveness, they are far more likely to be seen and remembered by individuals who encounter them, which will help your company stand out from the competition.

Animated videos increase viewership

Social media has made the world more connected than it has ever been. Everything has the potential to “go viral” and be seen by millions of people due to the instantaneous sharing of information. After all, according to a 2018 research, social media and video watching are the two most popular things to do online.

Online viewers value inventiveness. They are more inclined to tell their friends and relatives about something if it speaks to them. Animation is difficult to beat for this type of information.

Animation Increases Interaction

According to a study by HubSpot, 50% of consumers who are being advertised prefer video over other forms of information. Audiences prefer video because it makes the experience more intimate and participatory. The advantages become obvious when combined with animation’s capacity for creativity and message delivery.

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The incredible growth potential that employing animation may bring is obvious

Why You Need Our Animation Video Services

We are a digital marketing agency and we specialize in storytelling. Specifically, we create animation videos for brands that want to stand out from the crowd. We are an expert team of designers, storytellers and animators that work together to create engaging animations. We combine creativity, science and technology to make your ideas come to life.

We are the world’s leading animation video production company with a team of creative and talented animators, who are always on the lookout for new opportunities. We specialize in creating custom videos for your personal branding, or product videos to explain your complicated product.